Rita Chelala

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MARKETING STRATEGY 

Exceptional properties require exceptional marketing.  In order to market your residence, I will utilize a multi-faceted approach that will reach a specific target market of locally, nationally and internationally.  As unique marketing opportunities become available , your  property will be included in such resources.

 Strategic Direct Marketing

Reaching as many potential home buyers requires the right connections and an extensive list of prospective purchasers.  My sphere of influence brings together an elite list of business executives, medical doctors, attorneys, individuals from Fortune 500 industrial and service companies.

 Brochures

Brochures are a key to “targeted” distribution.  A special color brochure will be prepared for your home showing architectural renderings, floor plans and special features.  In order to produce these, I will coordinate a session with a professional photographer to ensure that your home is seen at its best advantage.  Additionally, each qualified customer will have a copy of the survey of your property, supplemental fact sheet detailing the residence and the property.

Postcards

A color postcard featuring your home will be used in a direct mailing campaign notifying the local real estate community and prospective buyers.

Website

Rita Chelala’s presence on the World Wide Web gives your home maximum exposure to potential buyers around the world instantly and effectively.  Rita has multiple websites that reach a variety of  buyers and sellers in Westchester and Putnam Counties.